branding
Our internal design team created the new visual identity platform and assets for marketing communications; creative oversight on brand assets that included Freescale brand templates for all collateral, online/offline advertising, social media, and corporate events.
Provided company-wide standardization on B2B collateral, including packaging, brochures, guides and 1-pagers.
New identity and website UI re-design to align with Freescale's master brand guidelines for external web properties. UI design, content strategy, and information architecture work that required flexibility within the website's rigid specifications.
Our internal design team created the new visual identity platform and assets for marketing communications; creative oversight on brand assets that included Freescale brand templates for all collateral, online/offline advertising, social media, and corporate events.
Aimed at supporting the ‘personal’ journey - I redesigned Austin Recovery’s logo, UI and accompanying marketing collateral to simplify the intimidating task of finding addiction recovery assistance.
Austin Recovery promotes a variety of recovery programs — This "experiential brochure", outlines the healing journey of their process.
UX oversight for Austin Recovery leveraging the approachable, introductory process to recovery program options.
Aimed at supporting the ‘personal’ journey - I redesigned Austin Recovery’s logo, UI and accompanying marketing collateral to simplify the intimidating task of finding addiction recovery assistance.
The UMC Foundation relies on philanthropy to provide funding needed to deliver true state-of-the-art, comprehensive healthcare to all. Built a visual design system and collateral to promote their programs and the importance of generosity.
Tasked with developing an outreach kit to built awareness around the many services UMC supports, such as: Nurse recruitment, level-1 trauma center, surgical center, cancer center, NICU and EMS).
UMC "Who Cares" advertising campaign to build awareness and loyalty throughout the region.
The UMC Foundation relies on philanthropy to provide funding needed to deliver true state-of-the-art, comprehensive healthcare to all. Built a visual design system and collateral to promote their programs and the importance of generosity.
QuiltCon (the largest international modern quilting conference) brand identity including promotional materials, website, signage and apparel.
QuiltCon promotional materials (postcard and journal).
QuiltCon tshirt.
QuiltCon (the largest international modern quilting conference) brand identity including promotional materials, website, signage and apparel.
Austin Habitat for Humanity (AHfH) brand identity, including localized collateral, promotional materials, website and signage.
Austin Habitat for Humanity (AHfH) stationery package.
Austin Habitat for Humanity (AHfH) annual report infographics.
Austin Habitat for Humanity (AHfH) brand identity, including localized collateral, promotional materials, website and signage.
Travis Country 5K brand identity and promotional materials.
Travis Country 5K website and race registration.
Travis Country 5K tshirt.
Travis Country 5K brand identity and promotional materials.
Hunting with Heroes brand identity design, promotional materials and website.
Hunting with Heroes stationery package.
Hunting with Heroes custom metal-work.
Hunting with Heroes brand identity design, promotional materials and website.
Artists on Recovery Fundraiser brand identity and promotional material.
Artists on Recovery Fundraiser invitation design, RSVP and donation card.
Artists on Recovery Fundraiser keynote speaker: Rob Lowe.
Artists on Recovery Fundraiser brand identity and promotional material.
Lubbock Music Festival brand identity, promotional materials and stage design.
Lubbock Music Festival promotional poster.
Lubbock Music Festival stage backdrop.
Lubbock Music Festival brand identity, promotional materials and stage design.
marketing
NXP SWT Truck design. Three-levels, 180+ Interactive demos and 40-tons of technology traveling around North America (visiting over 100 customers, 20 universities and hosting 30 training sessions).
NXP SWT Truck, winner of the 2015 Annual Creativity in Electronics (ACE) Awards — Marketing Team of the Year.
NXP SWT Truck exterior and interior design schematics.
NXP SWT Truck design. Three-levels, 180+ Interactive demos and 40-tons of technology traveling around North America (visiting over 100 customers, 20 universities and hosting 30 training sessions).
AHFH Annual Report developed to emphasize the new construction and branding that was taking place throughout the organization. Tasked with art direction, design photography and illustration.
AHFH Annual Report infographics illustrating the impact throughout the community.
AHFH Annual Report financials are critical to the success of the organization and presented in an academic manner.
AHFH Annual Report developed to emphasize the new construction and branding that was taking place throughout the organization. Tasked with art direction, design photography and illustration.
Create the first customer touch-point for recruiting residents. The brochure is relaxing, inviting and engages the viewer to select a floorplan.
Selected alluring photography and captivated the senses with descriptive lifestyle narratives.
Engaged viewers with alluring floorplans to start planning their new home.
Create the first customer touch-point for recruiting residents. The brochure is relaxing, inviting and engages the viewer to select a floorplan.
Magazine to memorialize the community support and luxury lifestyle of high-end retailer, Malouf’s—Celebrating their 60th anniversary.
The magazine featured historical fashion and a life-time of dedicated employees.
Created custom signage to celebrate the month-long 60th anniversary campaign.
Magazine to memorialize the community support and luxury lifestyle of high-end retailer, Malouf’s—Celebrating their 60th anniversary.
Engaged Freescale EHS team to vocalize and promote Freescale's environmental and social programs.
Highlight and report on ethical and ecological employee programs.
Demonstrate (chart) employee diversity and cultural investments.
Engaged Freescale EHS team to vocalize and promote Freescale's environmental and social programs.
UMC Southwest Cancer Center promotional brochure offered at the grand-opening of the facility featuring comprehensive care close to home.
Capture photos and hand-draw unique illustrations to encourage the personal support the center provides.
Provide professional insight and biographies to the expert medical staff.
UMC Southwest Cancer Center promotional brochure offered at the grand-opening of the facility featuring comprehensive care close to home.
Create a unique customer touch-point (as an info-tational newspaper) to position the new development as a hip, urban development in a historical area.
The newspaper engagde viewers with dynamic maps, information about the area and potential home sites.
Researched the historical significance of the Oak Cliff area to provide fascinating facts about the historical area in a newsprint type layout.
Create a unique customer touch-point (as an info-tational newspaper) to position the new development as a hip, urban development in a historical area.
Encourage creative women from the Austin Habitat for Humanity and Women Design Build organizations to work together for non-profit support.
The invitation encouraged all women to join the discussion on cross promoting non-profits together.
Host "Urbanspace" created the perfect environment to network, engage and share ideas.
Encourage creative women from the Austin Habitat for Humanity and Women Design Build organizations to work together for non-profit support.
Build an identity to support and celebrate the American Cancer Society's Cattle Baron's Ball (Lubbock, TX Chapter). The Underwriters brochure encouraged key sponsorship opportunities for the event.
Custom created infographics and structured sponsorship features to nurture participation.
Designed promotional materials (business cards and postcards) to build awareness and recruit sponsors.
Build an identity to support and celebrate the American Cancer Society's Cattle Baron's Ball (Lubbock, TX Chapter). The Underwriters brochure encouraged key sponsorship opportunities for the event.
events
Develop a unique name, mark and themed campaign for Austin Habit for Humanity's annual fundraising event.
Designed self-mail invitations encouraging local patrons to attend and donate.
Guest speaker Whitney Washington sharing her story with attendees.
Develop a unique name, mark and themed campaign for Austin Habit for Humanity's annual fundraising event.
Create a bold, innovative customer experience for FTF (2000+ embedded design engineer conference). Illustrate key creative graphic (concept of inventive ideas) used throughout the conference.
Integrate unique branding opportunities promoting the Freescale brand and conference theme throughout the venues.
Initial moodboard, graphics, colors, icons and signage capturing the immersive attendee experience.
Create a bold, innovative customer experience for FTF (2000+ embedded design engineer conference). Illustrate key creative graphic (concept of inventive ideas) used throughout the conference.
Build a consumer-facing interactive experience, humanizing the connected yet complex world of networks, devices, and services NXP has to offer.
Partnered with external event production agency, to provide graphics, guidelines, assets, and direction on CES booth.
Booth schematic and attendee flow through the interactive, connected floorplan.
Build a consumer-facing interactive experience, humanizing the connected yet complex world of networks, devices, and services NXP has to offer.
Create an original Austin music experience, open to the community, hosted by Freescale.
Built a graphical journey of Austin's landmarks and accomplishments to welcome an eclectic gathering of musical talent (including Kris Kristofferson and Bonnie Raitt).
Built a commemorative VIP appreciation gift with custom badges, artist information, park directions and autographed CD.
Create an original Austin music experience, open to the community, hosted by Freescale.
Worked with high-end retailer Malouf's to create a commemorative celebration of 60 years supporting the community.
Coordinated celebratory theme and venue design to compliment company masthead.
Keepsake magnetic save the date with anniversary logo.
Worked with high-end retailer Malouf's to create a commemorative celebration of 60 years supporting the community.
Partnered with internal teams, as well as external event production agencies, to provide brand design, guidelines, assets, and direction on new booth identity launch for Electronica.
Provided environmental design and graphics representing key markets of interest.
Electronica booth schematics and visual graphic strategy.
Partnered with internal teams, as well as external event production agencies, to provide brand design, guidelines, assets, and direction on new booth identity launch for Electronica.
Tasked with creating an impactful experience for the first NXP hosted FTF. The approach was to create a strong vision for the conference that would underpin all collateral as part of the immersive experience. The visual strategy engages attendees to “think big”, explore cross-functional design for contagious creativity.
Focused on place-making and brand positioning to create a strong branded environment.
NXP FTF Technology Forum mood-board and brand identity
Tasked with creating an impactful experience for the first NXP hosted FTF. The approach was to create a strong vision for the conference that would underpin all collateral as part of the immersive experience. The visual strategy engages attendees to “think big”, explore cross-functional design for contagious creativity.
Create a charming, hydrangea-themed letterpress wedding invitation for a delightful couple.
Provide guests with endearing and informative wedding details with portable inserts.
Request guest interaction with polite RSVP notecard.
Create a charming, hydrangea-themed letterpress wedding invitation for a delightful couple.
Tasked to refresh and design QuiltCon’s annual conference materials. The identity needed to be efficient, user-friendly and unassuming.
Created directional and informational signage throughout the venue.
Exhibit floor and exhibitor samples at QuiltCon.
Tasked to refresh and design QuiltCon’s annual conference materials. The identity needed to be efficient, user-friendly and unassuming.
web & digital
Tapped to create a responsive, friendly solution for the Austin United Way's donation site. Build an approachable, efficient, sustainable resource page.
Content strategy, and information architecture work that required flexibility with website's responsive design specs.
From mobile to desktop, enabled greater accessibility to site's donation features.
Tapped to create a responsive, friendly solution for the Austin United Way's donation site. Build an approachable, efficient, sustainable resource page.
Austin Habitat for Humanity website (partnership with AHFH.org and student organization)
Brand and UX oversight for Austin Habitat for Humanity’s website incorporating new identity guidelines. Ensured all AHFH web and mobile features leveraged brand and UI guidelines for more uniformity in identity and experience.
Brand and UX oversight for Austin Habitat for Humanity’s website incorporating new identity guidelines. Ensured all AHFH web and mobile features leveraged brand and UI guidelines for more uniformity in identity and experience.
Austin Habitat for Humanity website (partnership with AHFH.org and student organization)
New identity and website UI re-design to promote the new NXP FTF Technology Forum. UI design, content strategy, and information architecture work that required flexibility with website's responsive design spec. From mobile to desktop, enabled greater accessibility to conference schedule, presentations and documentation.
New identity and website UI re-design to promote the new NXP FTF Technology Forum. UI design, content strategy, and information architecture work that required flexibility with website's responsive design spec. From mobile to desktop, enabled greater accessibility to conference schedule, presentations and documentation.
New identity and website UI re-design to promote the new NXP FTF Technology Forum. UI design, content strategy, and information architecture work that required flexibility with website's responsive design spec. From mobile to desktop, enabled greater accessibility to conference schedule, presentations and documentation.
Visual refresh and design incorporating American, European and Chinese Smarter World Tour Truck details and on-board demonstrations.
Leverage UI to introduce each trucks' unique features, schedule and dates.
Introduce product demonstrations and technical features and provide click-through to detailed information.
Visual refresh and design incorporating American, European and Chinese Smarter World Tour Truck details and on-board demonstrations.
Using eloqua and targeted user-groups, we developed a strategic campaign aimed at engineers and emphasizing the benefits of attending the conference.
Each customizable template was designed to coordinate with specific content and a clear call-to-action.
Armed internal clients with assets and suggested content flow for maximum results.
Using eloqua and targeted user-groups, we developed a strategic campaign aimed at engineers and emphasizing the benefits of attending the conference.
New event identity and UI re-design to align with NXP FTF brand guidelines. Collaborated with content and web developers to define user flows, and created UI screen designs based on SpotMe mobile app platform. Mobile event guide included exhibit information, schedule of events, sponsors, speakers and attendee list.
New event identity and UI re-design to align with NXP FTF brand guidelines. Collaborated with content and web developers to define user flows, and created UI screen designs based on SpotMe mobile app platform. Mobile event guide included exhibit information, schedule of events, sponsors, speakers and attendee list.
New event identity and UI re-design to align with NXP FTF brand guidelines. Collaborated with content and web developers to define user flows, and created UI screen designs based on SpotMe mobile app platform. Mobile event guide included exhibit information, schedule of events, sponsors, speakers and attendee list.
New event identity and UI re-design to align with NXP FTF brand guidelines. Collaborated with content and web developers to define user flows, and created UI screen designs based on SpotMe mobile app platform. Mobile event guide included exhibit information, schedule of events, sponsors, speakers and attendee list.
Designed UI for customizable e-marketing templates for Austin Habitat for Humanity. Each template catered to the organizations within the company.
Each email template allowed for flexible imagery, content and click-through promotions while maintaining one brand voice.
Armed the marketing team with a robust set of guidelines and assets to efficiently send emails quickly.
Designed UI for customizable e-marketing templates for Austin Habitat for Humanity. Each template catered to the organizations within the company.
Provide brand graphics, guidelines, assets, and direction on all social marketing mediums to align brand strategy.
Provide brand graphics, guidelines, assets, and direction on all social marketing mediums to align brand strategy.
Provide brand graphics, guidelines, assets, and direction on all social marketing mediums to align brand strategy.
Provide brand graphics, guidelines, assets, and direction on all social marketing mediums to align brand strategy.
Developed an engaging, approachable social media campaign aimed at raising awareness and to recruit attendees through spirited illustrations and content.
Each graphic post was followed with technical highlights and what to expect at the conference.
Each graphic post was followed with technical highlights and what to expect at the conference.
Developed an engaging, approachable social media campaign aimed at raising awareness and to recruit attendees through spirited illustrations and content.